Curriculum Vitae
Will Sun
Global Product Management · Business Development
Germany · Europe · China
Profile
International product management and business development professional with nearly two decades of experience across Germany, China, APAC and Europe. Currently responsible for global product marketing, product portfolio, new product introduction, customer and market requirements, and alignment between sales, R&D, production, supply chain and international customers.
Particular strength in consolidating market feedback from different regions, translating it into product and portfolio decisions, and bringing new products to market with global and local teams. Native Chinese, fluent German, business-fluent English, with long practice in international stakeholder environments.
Experience
Professional experience.
Responsible for product marketing, portfolio development, product introduction and international market support in the industrial and automotive electronics sector.
- Owns a product portfolio with revenue responsibility, and contributed to revenue growth through market-facing product positioning, design-in support and international customer development.
- Consolidates market, customer and sales intelligence and translates it into product requirements, specifications, portfolio recommendations and launch activities.
- Drives new product introduction and product lifecycle topics in close coordination with R&D, production, supply chain, sales and international customers.
- Introduced six new products through R&D, validation and market launch; supported design-in and industrialisation processes at five key accounts.
- Develops product argumentation, technical value messaging and internal sales enablement for products that require explanation in demanding markets.
Responsible for localising German technologies in the Chinese market, building partners, validating the market and delivering projects.
- Built a China-oriented market entry and implementation path for German smart-water technologies.
- Validated six German technologies in Chinese project environments; delivered five pilot projects and moved four into technical implementation.
- Consolidated local market and customer requirements and aligned German technology providers, Chinese partners and project customers.
- Built a network of four local cooperation partners, with responsibility for local adaptation, application scenarios and operational delivery.
Responsible for international market development, technical sales management and partner networks in industrial water treatment.
- Developed twelve countries and regions across APAC and Europe; recruited and managed distributors, partners and technical customers.
- Built a network of six cooperation partners; supported contract negotiations, customer projects and local market development.
- Created and communicated product value arguments for partners, distributors and end customers in differing market environments.
- Achieved substantial regional revenue growth through market development, partner development and structured customer and application consulting.
- Research focus: microbial adsorption and removal of heavy metal ions from water.
- Experimental design, data analysis and scientific project work in an international research environment.
- Coordinated German–Chinese research cooperation and worked at the interface between science and application.
Education
Education.
- MBA
- Steinbeis University — Schools of Next Practices, Germany
Strategy, marketing, innovation, entrepreneurship, operations and financial management. - Master
- Harbin Institute of Technology, China
Environmental microbiology and environmental engineering. - Exchange
- University of Groningen, Netherlands
Chemical process engineering. - Bachelor
- Northeast Agricultural University, China
Biotechnology.
Languages & international experience
- Chinese
- Native
- German
- Fluent
- English
- Business fluent
Long-term work and project experience in Germany, Europe, China and APAC, with familiarity in global–local alignment, European market communication and international stakeholder management.